Why You Need to Talk About Failure
May 15, 2021
Talking about success won’t get you there. By alluding to the possibility of failure, you ground your marketing in a relatable way.
Goalpost Blog
Recent Articles
Why You Aren’t Producing Content
April 30, 2021
Building a sustainable content strategy with a process you can stick to is key. Without consistency, your customers are going to forget you.
The Golden Handcuffs of Regulatory Approval
April 22, 2021
Distributor offers to take the burden, time, and cash concerns of filing your regulatory for you in a foreign land may sound nice. The problem
Finding a Force Multiplier for Your Business
April 14, 2021
If you aren’t continuing to show customers value — even when you’re not there — you’re just another product.
Build Your Platform Right
March 21, 2021
Most companies waste all their time talking about themselves when really they should be talking about their customer.
If Everything Is Important, Nothing Is
March 14, 2021
Your US sales are growing, and you are ready to expand overseas to increase sales by upwards of 30-50%. Time to conquer the world! B2B
Build Relationships by Providing Value
February 15, 2021
The number one thing that you have to have in order for people to want to do business with you is trust. But you have to build relationships.
Are You Leaving an Intentional Legacy?
January 10, 2021
Setting an intention lets you focus on who you are and what you’re doing. It’s what helps you make a meaningful impact on people’s lives.
Payment Protection Program (PPP) Loan Forgiveness
May 13, 2020
Payment Protection Program (PPP) The Payment Protection Program has been approved for a second round of relief payments. Therefore, you may be wondering how to
Understanding the CARES Act
March 27, 2020
Get the Help You Need with the CARES Act The Goalpost team has been working hard to develop an understanding of the CARES Act- Paycheck
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Why Marketing?
October 29, 2024
What is Google Tag Manager? The Must-Have Tool for Smarter Marketing
September 12, 2024
UTM Parameters and Why Your Marketing Needs Them
September 12, 2024
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What It’s a Wonderful Life Can Teach Us About Guiding Customers to Success
https://www.youtube.com/watch?v=K2ZzavW7TEI What if your favorite holiday movie held the key to better customer relationships? Frank Capra’s It’s a Wonderful Life is more than a heartwarming
Why Marketing?
Marketing: From Relationship Building to Business Growth Many business owners hesitate to invest in marketing, not because they’re against it, but because they’ve already achieved
What is Google Tag Manager? The Must-Have Tool for Smarter Marketing
Introduction: Are You Tracking What Matters? Imagine trying to add tracking pixels or marketing tags to your website every time you run a new campaign—and
UTM Parameters and Why Your Marketing Needs Them
Are You Tracking the Right Data in Your Campaigns? Do you know where your website traffic is coming from, and which marketing campaigns are actually
