Start at the Beginning: Understand Your Customers Problem
When we onboard a new client at Goalpost Group, we focus on the most important thing. The most crucial element…The thing that you must get right at the very beginning is: understand the problem your customers have and how you are going to solve your customers problems.
Then Provide a Solution to the Customer’s Problem
A lot of people think their products or services are the first things to focus on. However, the best place to start is figuring out the problem of your customer that you are going to solve. If you focus on the problem of your customer, they can then get on board with your message, thinking, “Yes, I have that problem. I see that this person has a solution, and I need that particular help.”
Then they will be able to follow your messaging because it is about their problem
That’s it, it is very simple. You need to focus on the problem of your customer before you do anything else. When we onboard our new clients, we begin with working on what the problem of their customer is that their company is solving. This is the best place to start to ensure that your marketing will be a success. Understanding your customer’s problem is key.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.