We help you tackle three core objectives:
Clarify Your Offer
Have your sales stalled? Want a diagnosis? How clear and complete is your offer? If it’s not written in a way a 12-year old can understand it… You’re losing customers. We’re StoryBrand certified, so not only will we help you clarify your message, we’ll have a whole lot of fun doing it.
Pro Tip: If you confuse, you lose.
Attract Your Audience
Are you getting enough quality conversations with your ideal customer? We create compelling content to solve problems your ideal customer is facing. We love to get your sales team on board because they know your customer best.
Pro Tip: Speak with authenticity. Your ideal customers will trust you. Have empathy for them and share your expertise.
Close Business Faster
With a clear offer, and an inbound marketing program designed to build trust and clarify your offer, it’s time for your sales team to make it happen. We bring your marketing team in so they can experience the customer journey.
Pro Tip: Real customers want to move through an “engagement” process. If someone seems resistant, move one! They probably won’t buy anyway.
What we’ll accomplish in the first 90 days:
Content summit: Galvanize your marketing and sales teams around a “Content Culture”
Optimized website for higher lead conversions
Messaging that resonates with your customers
New website framework (Up to 5 Pages)
Automated email campaign
Customer referral-generating email
Framework to build future offers
Catalog of requested content
Goalpost team members sit in on sales calls
Trade show follow up
Trade show promotion
Two produced & promoted webinars
Social media management
Search engine optimization
Automated drip email campaigns
2-4 pieces of top-funnel content including vid e o
Customized sales process
Client engagement process, mapped to sales process
“Arm your Champion” Digital Sales Assistant
“Arm your Channel” Digital Sales Assistant
Custom “Compelling Action” Assessment
Qualification Chat Bots
Behavior Assessment of Top Performers
Think it’s time to talk with us?
As a thank you for participating in an “exploratory” phone conversation, you can get a $150 Search Engine Optimization Assessment at no charge. Optimizing how and where you show up in search engines is the first step to building better traffic and leads through your site.