Understanding the Difference Between the Two
Using Your Marketing Tactics in a Productive Way
There are so many things that you can do in marketing, but the majority of them are tactics, not a strategy. In order to be successful when marketing, you have to use your tactics in a much broader strategy.
Having an Overall Marketing Strategy
Even if you spent all your time doing all the marketing things, it still would not make a difference for your business if you were not tying those tactical elements to a larger overall strategy. At Goalpost, we like to keep the strategy very simple. We build the message, we build the platform, and we build relationships. When we apply any of those things to one of the tactical things that we’re trying to do, the decisions become simple. We ask ourselves, “Does it fulfill part of the greater overall strategy?”
Make Intentional Decisions
The next time you are thinking about creating a new account, whether it be a business TikTok, a Facebook page, or anything else, make sure that it will apply to your overall strategy. This will make your marketing strategy much stronger and much more successful.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.