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10 Years of Connecting the Dots for Business Growth

A Story of Helping Clients Succeed

At Goalpost Group, we believe clear messaging and innovative tools are the key to building successful connections between businesses and their customers. For 10 years, we’ve partnered with B2B leaders in healthcare, manufacturing, and technology to drive growth through compelling storytelling, strategic implementation, and innovative AI-powered marketing, all while delivering ROI that makes everyone (yes, even Bob from accounting) look good.

We’re here to help you connect the dots: from customer engagement to measurable results.

Celebrating 10 Years of Growth

Our Story – From Clear Messaging to AI Integration

Founded by David McAndrews, Goalpost Group was built with one clear mission—to help companies cut through the noise and clarify their message. Businesses were losing leads, customers, and revenue because their marketing lacked focus. David, drawing from his years of coaching teams, understood the power of a clear playbook—one that  leads to success and drives results.

We adopted the StoryBrand Framework, a proven messaging method positioning customers as the heroes of the story—and businesses as their guide. Take the story of ABC Medical, for example, in Connect the Dots: re-aligning their message helped them earn customer trust and boost growth. We’ve seen firsthand how clarity isn’t just nice to have; it drives success.

Today, we’re leading the charge as Marketing AI Integrators, helping businesses use AI to streamline engagement, automate repetitive tasks, and scale their efforts. But, as Connect the Dots illustrates, tools are only as effective as the team behind them. Our role? To combine cutting-edge AI tools with actionable strategy—transforming the way you grow.

Our journey began with a question: “Why do so many businesses struggle to connect with customers?”

Connecting the Dots –
What Makes Us Different

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The Power of Story

We use the StoryBrand Framework to turn confusion into clarity. When businesses like Acme Industrial struggled with scattered marketing, they didn’t need more tactics—they needed a story that connected with their customers. That’s what we do: clarify your message, so customers listen and take action.

AI Marketing Integration

The world is changing fast, and businesses need tools that work as hard as they do. From AI-driven customer engagement to smart workflows, we help you use emerging technologies to streamline processes,
re-engage leads, and grow faster.

Results That Matter

Like the manufacturing client from Connect the Dots who doubled engagement through better messaging and smart automation, our focus is results. We don’t just design strategies; we roll up our sleeves and implement them to deliver measurable growth.

Our Proven Process

How Goalpost Group Connects Your Business to Results

1

Schedule a Call

Tell us your goals—and what's standing in your way.

2

Clarify Your Message

We cut through the clutter with the StoryBrand framework.

3

Implement Tools That Work

From websites to AI automation, we bring your strategy into action.

This process gives your team a crystal-clear message, a plan that works, and the tools to make it happen—all while driving growth.

Proven Results – Client Success Stories

How Goalpost Group Connects Your Business to Results

Challenge: Rebrand an industrial microgrid company to appeal to new healthcare markets.

Solution: Goalpost created a new brand identity using the StoryBrand framework, integrated 3D Matterport tours, and produced engaging video content.

Results: Increased engagement and a stronger brand presence in the healthcare sector.
Faraday MicrogridsTransforming Complex Solutions into Clear Messaging
Challenge: Overspending on ads while struggling with lead conversion.

Solution: Goalpost optimized ad strategies, redesigned the website, and streamlined the scheduling process.

Results: Reduced ad spend by 50% while increasing conversions.
Laser Eye Center of Silicon ValleyReducing Costs, Boosting Leads
Challenge: Launch marketing efforts for a 70-year-old manufacturing company pivoting to new markets.

Solution: Developed four brands, built e-commerce stores, created retail displays, and launched social media strategies.

Results: Grew web visitors from zero to 15,000 per month in just six months.
Bowden ManufacturingBuilding from Scratch
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Meet the Team That Makes It Happen

We’re a team of strategists, creatives, and AI specialists united by one goal: helping you grow. With deep industry expertise, a focus on innovation, and a passion for clear messaging, we’re ready to partner with you to deliver results.

OUR TEAM

Ready to Grow Your Business?

At Goalpost Group, we don’t just create marketing strategies—we actually help you put them into action. From messaging clarity to AI-powered marketing tools, our solutions are designed to help your business thrive.

Let’s Get Started

Schedule a Call Today and Discover How Goalpost Group Can Help You Grow.

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Get In Touch

(517) 336-3919

mcandrews@goalpostgroup.com

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