What is Merchandising? Imagine walking around on a warm summer day and ducking into a corner bookstore you’ve never set foot in before. Once inside,… Read More »Merchandising: 5 Ways to Boost Sales and Convert Customers
In places with electric trains, people often know about something called the third rail. You may have no idea what the third rail is. In… Read More »Marketing Authenticity: How to Tell Your Story to Connect With Customers
Marketing presentations have been around as long as business owners have had merchandise to sell. Visually stimulating, informative, and dynamic, presentations are a modern staple… Read More »4 Steps to Create a Killer Marketing Presentation
Sharing of information has become more critical than at any time in business history. The ability to share and share better than anyone else can… Read More »Inbound Marketing: How to Become a Teaching Organization
Inbound marketing is a form of business strategy that involves creating high-quality content for the purpose of attracting leads. It is different from outbound marketing.… Read More »Inbound Marketing: How to Connect with More Customers
Content culture has the potential to produce a team ethos with every member connected, confident, and contributing. If done correctly, businesses can benefit from the… Read More »The Three C’s of Content Culture
One of the oldest and most trusted strategies in marketing are trade shows. Trade shows combine the sales element of business with a uniquely relational… Read More »Trade Shows: How to Get the Best Bang for Your Buck
Engagement builds awareness. Awareness builds interest. Consistent engagement over a period of time builds loyalty. Content drives the cycle. What is the Engagement Cycle? The… Read More »What is the Customer Engagement Cycle?
The StoryBrand Framework is quickly becoming the #1 way to improve your marketing! If you’ve been in the marketing industry since 2017, chances are you’ve… Read More »Storybrand Framework the #1 Way to Improve Your Marketing
If you’ve been in the marketing industry since 2017, chances are you’ve heard about Donald Miller and the StoryBrand framework. Widely considered to be the… Read More »StoryBrand Framework: How to Implement as Your Marketing Strategy