5 Ways to Nurture Business Relationships If your company isn’t generating enough net new business relationships, it’s probably because you aren’t nurturing the ones you… Read More »How to Nurture Business Relationships
In his bestselling book, “David versus Goliath”, Malcolm Gladwell talks about one of the commonalities between several of the presidents of the United States. That… Read More »Marketing Strategy: How to Connect the Dots
What if I told you the majority of people in business today are doing business in the middle of a whirlwind? What I mean by… Read More »How to Get Out of the Whirlwind
Why You Need Better Branding Branding can improve your online reputation, satisfy more clients, and increase the efficiency of your sales and marketing teams. When pitching… Read More »Branding: How to Make Your Marketing Simple
What a Rocking Chair Taught Me About Servant Leadership One of the favorite things that I own is my grandfather’s rocking chair. What that helps… Read More »Servant Leadership: How to Lead by Supporting Your Team
In places with electric trains, people often know about something called the third rail. You may have no idea what the third rail is. In… Read More »Marketing Authenticity: How to Tell Your Story to Connect With Customers
Sharing of information has become more critical than at any time in business history. The ability to share and share better than anyone else can… Read More »Inbound Marketing: How to Become a Teaching Organization
Engagement builds awareness. Awareness builds interest. Consistent engagement over a period of time builds loyalty. Content drives the cycle. What is the Engagement Cycle? The… Read More »What is the Customer Engagement Cycle?
Trade secrets have become the secret sauce for developing content and finding a way to connect with a larger audience that is interested in your… Read More »Trade Secrets: Give People a Taste Without Sharing the Recipe
Salespeople should be well-equipped with a very specific tool set. They need a coherent message and a well-defined value proposition. They should also have a good… Read More »Digital Sales: What You Need in the Toolbox