Is Your Work Day Focused on Strengths or Weaknesses?

Is Your Work Day Focused on Strengths or Weaknesses?

Which Group Are You In?

So there’s a pretty good chance that if you’re watching this video, you’re in one of two camps of people: people who work from a point of strength for the majority of their day, and people who work from points of weakness for the majority of their day.

You can make a choice on which one of those two groups you decide to operate in long-term.

Operating From Weakness vs. Operating From Strength

I’ve worked with a lot of companies with GoalPost over the last six years, and one of the things that is very clear when you first start working with a company is if they’re working from a point of weakness on a consistent basis, and I call these firefighter companies.

Or if they are working from a place of strength, they’re accounting for their weaknesses in creating systems and processes in order to deal with those weaknesses so that they can spend 20% of their time working in those areas of weakness, rather than 80% of their time in those areas of weakness.

There are some pretty simple differences between companies who continuously operate within that area of weakness versus that area of strength.  Companies that are always fire fighting versus companies that have moved past that fire fighting period.

And really, it comes down to the simple thing, are you able to learn from the experiences that you have and create processes and systems that will allow you to avoid those fire fighting situations?

Really easy, right? Just create systems and processes. So from my own company, we went through 2020 and we had quite a few areas where I spent a lot of my time fire fighting, we had to go back and fix a lot of work and do a lot of things to make sure that things were running smoothly for our clients and in 2020, we took a good deal of time to create a number of processes and build them into our programs that allow us to operate from everybody’s area of strength.

Work From a Point of Strength

One of the main reasons that people are frustrated with their work day, their work lives, their lives in general, is because they aren’t doing things that make them feel like they can be successful. My goal as a business leader is to always put my people first and give them the best opportunity to allow them to do the work that they are good at, so that they can be successful and plug into the process of the company as a whole. Our whole company is successful when they’re successful, they’re feeling good because they’re doing work that they enjoy, work that they’re good at, work that there is a clear process for.

My day is much easier because I’m not going to have to go back to a client and apologize for X, Y and Z that happened. That was a miss because somebody was working in an area of weakness, so focus on creating this idea of how we can move from a fire fighting company where we’re spending all of our days fixing mistakes, fixing problems, fixing errors, how can we system a system of ties and process eyes.

I’m not really sure if that’s a word, but create a process around the things that you can to ensure that the majority of your people are spending the majority of their time working from areas of their strength.

Watch on YouTube.

At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.

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