In his bestselling book, “David versus Goliath”, Malcolm Gladwell talks about one of the commonalities between several of the presidents of the United States. That… Read More »Marketing Strategy: How to Connect the Dots
What if I told you the majority of people in business today are doing business in the middle of a whirlwind? What I mean by… Read More »How to Get Out of the Whirlwind
Most people can come up with an idea. In fact, a lot of people come up with dozens of ideas every day. The difference between… Read More »Bandwidth: How to Get More Done
Why You Need Better Branding Branding can improve your online reputation, satisfy more clients, and increase the efficiency of your sales and marketing teams. When pitching… Read More »Branding: How to Make Your Marketing Simple
What a Rocking Chair Taught Me About Servant Leadership One of the favorite things that I own is my grandfather’s rocking chair. What that helps… Read More »Servant Leadership: How to Lead by Supporting Your Team
In places with electric trains, people often know about something called the third rail. You may have no idea what the third rail is. In… Read More »Marketing Authenticity: How to Tell Your Story to Connect With Customers
Sharing of information has become more critical than at any time in business history. The ability to share and share better than anyone else can… Read More »Inbound Marketing: How to Become a Teaching Organization
Content culture has the potential to produce a team ethos with every member connected, confident, and contributing. If done correctly, businesses can benefit from the… Read More »The Three C’s of Content Culture
Engagement builds awareness. Awareness builds interest. Consistent engagement over a period of time builds loyalty. Content drives the cycle. What is the Engagement Cycle? The… Read More »What is the Customer Engagement Cycle?
Trade secrets have become the secret sauce for developing content and finding a way to connect with a larger audience that is interested in your… Read More »Trade Secrets: Give People a Taste Without Sharing the Recipe