Here’s the hard truth: if you don’t have a significant amount of video content for marketing your business, you’re missing out on sales. What most… Read More »Are There Levels to Your Video Strategy?
The Most Important Thing a Business Can Do: Understand Your Customers Problem and Provide a Solution
The most important (and really, the easiest) thing your company needs to focus on: your customer’s problem.
Those marketing tactics you’re used to — they’ll only get you so far. You have to tie those tactical elements into a broader strategy.
When it comes to SEO, you’re either going to grow it with content & inbound marketing … or you’re going to have to pay for it.
Building a sustainable content strategy with a process you can stick to is key. Without consistency, your customers are going to forget you.
Clarify Your Message Most companies think they understand what information people find important. However, marketing is surprisingly primordial. Our brains are constantly working to filter… Read More »The Secret Ingredient to Successful Marketing
Most marketing and consulting companies will tell you that social media is all about sending eyeballs to your site. Although there is some validity to that, that’s… Read More »Social Sanity: The Value of Social Activities