Marketing presentations have been around as long as business owners have had merchandise to sell. Visually stimulating, informative, and dynamic, presentations are a modern staple in sales meetings, investment pitches, leadership summits, and employee training. They act as a bridge between company and customer to inform and engage.
In 2022, presentations have taken on a new meaning as the majority of workforce employees call home their main office. In a purely digital age, the value of an online presentation enables people around the world to access statistics, data, and projections in real time.
Here are four ways you can create a knockout marketing presentation, no matter where in the world you are.
1. Don’t skimp on good design
Verbal delivery of a presentation is important. Although, humans can process what they see up to 100 times faster than what they hear.
Font pairing, color schemes, use of photo and video, and image layout are all essential factors in constructing a dynamic presentation that won’t have the audience nodding off in their chairs.
Bump up viewer engagement by illustrating statistics using graphs, combing through copy to rid it of spelling and grammar errors, and assembling your data in a way that’s easily digestible.
2. In your marketing presentation you should demonstrate an understanding of the audience’s problem
Every good business knows that when making a presentation, you’re not selling a product, service, or idea. You’re selling a solution.
If you understand what your audience’s problem is, you can construct a narrative that allows your business to position itself as the answer.
For example: say you’re a legal firm representing couples embroiled in nasty divorce battles. You’re no longer a lawyer selling legal services. You’re a lawyer selling dignity, privacy, and independence.
Posture your presentation as a short story that centers the customer as the hero and your business as the guide. Paint your products or services as the key to helping your customer overcome their problem — remember, their ideal persona is the focal point of your whole message.
3. Create a road map to success in your marketing presentation
Remember how we talked about the power of visuals in point #1? A visual path to victory helps double down on the power of sensory processing by engaging viewers with a clear step-by-step framework of how to achieve their ideal persona.
A roadmap can take many different forms: a numbered list, a flowchart, or even a cartoon. Help your customers understand how to move from their present selves into their ideal selves by breaking down the journey into steps.
At every stage, offer clear support and tie in ways that your product or service can propel them toward that ever-elusive finish line.
4. Incentivize action with a time-bound goal
The hard truth is that most people avoid making a decision unless they feel they have something to gain (or lose). Incentivize action by making it crystal clear what inaction would cost them.
How much money are they leaving on the table by walking away from your pitch? What amount of leads are they missing by ignoring your program? How many days with their grandchildren are they sacrificing by passing up on your supplement?
Alternatively, you can also paint a picture of what life would look like if they took your suggested action. Imagine how much better they would feel if they incorporated your fitness plan into their daily life! Think about all the ways they’d use that extra money if they switched from a competitor’s prices to yours.
Boldly name your call to action, then seal it with a deadline. ‘Limited time offer’ or ‘This offer won’t last long’ will help grab attention, spur action, and increase your audience’s likelihood to act.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.