We operate in the knowledge economy wherein the consumer’s eyes, what we know may be more important than what we sell. People are searching for meaning, understanding, and connection. Companies that can shed light on mission and purpose while fostering an ongoing connection with clients will succeed. This is where content marketing comes into play. The challenge is not simply creating things. Rather, the challenge lies in creating a variety of content that is relevant and engaging. Fostering a content culture within a business requires creating and sustaining a rapid generation of high-quality content.
Why Does It Matter?
Consumers expect to continually engage with new and relevant content throughout the entire buying process. Thanks to a few things. Such as, corporate websites, social media, and the availability of free content online, prospects are more than halfway through their buying cycle before they even speak to a salesperson. If a potential customer does not get content from you, they will go elsewhere to find it. Want to have a never-ending supply of it? The key is to create content culture within your organization.
What is Content Culture?
It is an attitude within an organization that embraces the importance of content marketing and knowledge-sharing throughout the entire enterprise. Your organization is most likely full of subject matter experts. Harnessing this information and adapting it is critical to you. Your team will be empowered for future successes. In addition, you will gain the confidence to answer questions concerning your industry.
You need to stop withholding information. This will allow you to join this new sharing economy. Now, information must be readily and easily shared. Everyone has something to say. Creating a culture can access the hidden power of unique skills and talent within your team and provide important resources for potential clients.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.