10 Years of Connecting the Dots for Business Growth
A Story of Helping Clients Succeed
At Goalpost Group, we believe that clear messaging and innovative tools connect businesses to their customers—and success. For 10 years, we’ve partnered with B2B leaders in healthcare, manufacturing, and technology to grow their businesses through compelling storytelling, strategic implementation, and the latest in AI-powered marketing.
We exist to help you connect the dots: from customer engagement to measurable results.
Celebrating 10 Years of Growth
Our Story – From Clear Messaging to AI Integration
Founded by David McAndrews, Goalpost Group started with a clear purpose—to help companies clarify their message. Businesses were losing leads, customers, and revenue simply because their marketing lacked focus. David, inspired by his years coaching teams, saw the power of a clear playbook in driving results.
We adopted the StoryBrand Framework, a proven messaging method that positions customers as the hero of the story and businesses as their guide. Like the story of ABC Medical in Connect the Dots, where re-aligning their message helped them grow customer trust, we’ve seen firsthand how clarity drives success.
Today, we’re leading the charge as Marketing AI Integrators, helping businesses use AI to streamline engagement, automate repetitive tasks, and scale their efforts. As Connect the Dots illustrates, tools are only as good as the team implementing them. Our role is to combine cutting-edge AI tools with real strategy to transform how you grow.
Our journey began with a question: “Why do so many businesses struggle to connect with customers?”
Connecting the Dots –
What Makes Us Different
The Power of Story
We use the StoryBrand Framework to turn confusion into clarity. When businesses like Acme Industrial struggled with scattered marketing, they didn’t need more tactics—they needed a story that connected with their customers. That’s what we do: clarify your message, so customers listen and take action.
AI Marketing Integration
The world is changing fast, and businesses need tools that work as hard as they do. From AI-driven customer engagement to smart workflows, we help you use emerging technologies to streamline processes, re-engage leads, and grow faster.
Results That Matter
Like the manufacturing client from Connect the Dots who doubled engagement through better messaging and smart automation, our focus is results. We don’t just design strategies; we implement them to deliver growth you can measure.
Our Proven Process
How Goalpost Group Connects Your Business to Results
Schedule a Call
Share your goals and challenges with our team.
Clarify Your Message
We simplify your marketing with the StoryBrand framework.
Implement Tools That Work
From websites to AI automation, we bring your strategy to life.
This process ensures your team has a clear message, an effective plan, and the tools to execute it—all while staying focused on growth.
Proven Results – Client Success Stories
How Goalpost Group Connects Your Business to Results
Previous
Next
Meet the Team That Makes It Happen
We’re a team of strategists, creatives, and AI specialists united by one goal: helping you grow. With deep industry knowledge, a focus on innovation, and a passion for clear messaging, we’re ready to partner with you to deliver results.
Ready to Grow Your Business?
At Goalpost Group, we don’t just create marketing strategies—we help you implement them. From messaging clarity to AI-powered marketing tools, our solutions are designed to help your business thrive.
Let’s Get Started
Schedule a Call Today and Discover How Goalpost Group Can Help You Grow.
