How Great Marketing Can Transform Your Company (Yes, Yours!)
Have you ever found yourself in an elevator with someone asking you, “What do you do?”, only to spend the entire 45 second elevator ride fumbling a few sentences, flushed and anxious by the time the doors finally open?
Your business’ website is your ‘elevator pitch’ – and the sad truth is that many businesses are fumbling it.
On average, a customer spends no more than 10 seconds looking at your homepage before deciding whether to click away or keep reading.
That means you have less than 10 seconds to make a positive impression.
How to Make a Killer Impression with Good Marketing in 10 Seconds (or Less)
A well-designed website is the most meaningful way to create and convert loyal customers.
Your homepage should clearly state who you are and what you do in accessible, straightforward language. CTAs (calls to actions) should be prominently displayed on your website. Whether it be at the top or in the content body and should answer every question you ask.
When a customer is spending those 10 seconds glancing over your homepage, they should be able to scroll away knowing three things:
- Who you are
- What you do
- How you can solve their problem
If you want to take the effectiveness of your website for a test drive, here’s what to do: ask a friend or family member who doesn’t visit your site to pull it up on their phone or laptop. If they can’t answer those three questions in ten seconds, it’s time for an upgrade to your marketing strategy.
Taking Your Website to the Next Level
It’s no secret: marketing is a beast.
That’s why most businesses have an entire marketing department made up of writers, designers, coders, editors, and more. It takes at least a dozen people to execute a comprehensive campaign, not to mention the tens of thousands of dollars necessary to fund the annual salaries.
At Goalpost Group, we take the stress off of your business (and accounting department) by providing an entire suite of marketing professionals for a fraction of the cost of an in-house marketing team.
When your customers click onto your website, you have a limited opportunity to capture their attention. Don’t miss it because your website is stuck in 1998.
