Is Your Content Strategy Spineless?

Is Your Content Strategy Spineless?

Dear Social Media Manager, Stop Posting ‘Just to Post’.

Is your content and social media strategy spineless? 

Here’s another way to put it: are you posting ‘just to post’?

A content strategy without strategy is just noise. Unfortunately, many businesses nowadays believe that having a presence on social media is enough to keep them afloat and win the attention of paying customers. 

That’s just not true. 

Social media strategy is key to converting and retaining loyal customers. The secret to implementing a killer plan is easier than you might think.

Why Social Media Can Make or Break Your Business

Having a content strategy is crucial to a business being successful long-term. Gone are the days when businesses could exist on word-of-mouth marketing.

Today, social media drives 70% of our purchasing decisions. If you’re not on social media, you’re losing sales, big time. 

Beyond simply sharing on social media, you need a comprehensive content plan designed to target and communicate to your audience. At Goalpost Group, part of what we offer is the ability to speak directly to your key customers. We help you use a language that sparks their interest and seals the deal.

When you’re using Instagram, Facebook and TikTok, it’s okay to be playful or to promote great deals and offers you have. But at the end of the day, your customers are only wondering one thing:

“How is this business going to help solve my problem?”

Take Your Online Presence from Spineless to Spectacular

Spineless social media strategy isn’t just bad news for your business – it’s bad news to your customers, your team, and your morale. When you have a great product, you want people to know about it. But a lukewarm social media campaign doesn’t just leave audiences with a bad taste in their mouth; it shows your team that you don’t believe in what you sell.

Amp up your online presence by investing in marketing professionals who understand the ins and outs of creating a powerful social media strategy. Talk to a member of Goalpost Group today and find out what’s possible when your social media is in the hands of tried and true marketing experts.


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