Close Deals
Get a systematic plan to unify your sales and marketing efforts
If your sales and marketing teams are not aligned, your rocket won’t get off the launch pad.
If you don’t need a sales or marketing department, you need a revenue team. We help you gain team alignment by building your marketing program with buy-in from sales, providing training to sales for strategy execution, and supporting the campaigns on an ongoing basis.
With a clear offer and an inbound marketing program designed to build trust and clarify your offer, it’s time for your team to close deals. But when we talk about your “team” we’re not talking about your sales team, or your marketing team. We’re talking about your revenue team. So many marketing content ideas sound good on paper but aren’t actually useful in helping a salesperson deliver an effective, cohesive message. This is because the two teams tend to do their work separately, instead of together. Goalpost’s Sales Training Program helps you reimagine this dynamic in your business, bringing the sales team and the marketing team together as one “revenue team” in the early content development stages to ensure that you are effectively giving your salespeople the tools they need to close more deals.
Still, chances are the segments of people you’re talking about potential deals with each have different needs. This is why it’s essential to tailor your message to each stakeholder group affected so that each knows the specific value they are getting by entering an engagement with you. This is exactly what our Campaign Support Program does, empowering you to deliver an attractive, relevant message to each customer segment you’re targeting.
With your sales and marketing departments working together as one revenue team, delivering targeted messages to specific customer segments using well-thought-out marketing tools, you will close more deals than you ever have before.
Close Deals: Here's What You Get
Alignment
Sales Training
Campaign Support
- Sales alignment sessions
- Campaign implementation training for sales
- Marketing support for adapting your initiatives
- Gain alignment between your marketing message and sales approach
- Campaign adaptation for stakeholder groups
- Develop the sales feedback loop for continuous improvement
Close Deals Lessons: Here is What You Learn
Sales Training
You might think it’s enough to simply have a good sales department and a good marketing department. It sounds logical, but in reality, these separate teams fall short of providing what you actually need. What you need instead, is a revenue team.
So many marketing content ideas sound good on paper but aren’t actually useful in helping a salesperson deliver an effective, cohesive message. This is because the two teams tend to do their work separately, instead of together. Goalpost’s Sales Training Program helps you reimagine this dynamic in your business, bringing the sales team and the marketing team together as one “revenue team” in the early content development stages to ensure that you are effectively giving your salespeople the tools they need to close more deals.
Campaign Support
The segments of people you are talking to about any potential deal each have different needs. Because of this, using the same cookie cutter messaging will not do a good job of opening the minds of the stakeholders in each segment to what you have to offer.
That’s is why it’s essential to tailor your message to each stakeholder group affected, so that each knows the specific value they are getting by entering an engagement with you. Our Campaign Support Program helps you get this done, empowering you to deliver an attractive, relevant message to each customer segment you’re targeting.
