What Kind of Video Person Are You?
As a marketing professional, you probably have a solid understanding about the power of video media. Few things leave an impression the way a video does. It combines both the visual and auditory elements of a conversation. Additionally, allowing the viewer to see a person’s face as they speak.
As you make the jump into the world of video marketing, there’s one thing you need to know about yourself: what kind of video person are you?
The Two Types of Video Marketers
If you’re lucky enough to be the type of individual who thrives in front of the camera, you are the first type of video person. This individual needs little to no training about where to stand, how to move, or what to say once the camera starts rolling. They feel at ease in front of a camera. They won’t get intimidated by bright lights, teleprompters, scripts, or an audience watching.
The second type of person is a little bit more reserved. They need more structure when being asked to step in front of the camera. This person might need to sit down. They may not want an audience in the room while they work through several different takes. While less spontaneous, this person cares a lot about intentionality and making sure the details have been hit on the head, every single time.
There are pros and cons to both of these types of people, and neither is better than the other. What’s important is that you understand the type of person you’re working with, and are able to provide them with what they need in order to be successful.
You Don’t Have to Be Perfect, You Just Have to be Consistent
Regardless of your delivery method, the crucial point in video media is that your audience hears and understands your message.
Consistency is key when it comes to video marketing. As difficult as it is to swallow, if your audience isn’t hearing from you, they will forget you exist. Producing timely, efficient videos that speak to the customer’s problem in a compelling way is much more important than trying to perfect a certain way of executing your message.
No matter the type of video person you are, connecting with your customers in a way that is constant and authentic will allow you to stay at the top of their minds, making you the first choice when it comes to your product or service.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.