Here’s the hard truth: if you don’t have a significant amount of video content for marketing your business, you’re missing out on sales.
What most people don’t realize is that you don’t need a fancy setup to execute a successful video marketing campaign. Forget expensive lighting and brand-new cameras; if you own an iPhone or a Ring light, you have everything you need to get started cranking out great content for your business.
Let’s take a quick look at a few different layers of video marketing that can help add value to your business as quickly as this week.
Your Content Doesn’t Need to be Perfect, Just Clear
Not every single video you create for your business is going to be top-tier, and that’s okay. Think about video strategies like this: level one, level two, and level three.
Firstly, level one is where you go all-out: you hire a videographer, write a script, establish location and lighting, and edit together something that will live on your website and social media for years.
Secondly, level two is a little more relaxed. Maybe you have a nice backdrop, but you trim the budget for filming and focus more on the message than the setup.
Thirdly, level three is a strong message with zero frills.
No matter what level of production you choose, one thing has to be crystal clear: a strong, compelling message that speaks directly to the problem your customers have.
The Quick and Dirty Marketing Video to Make (and Save) You Money
A level three video is one of the most effective ways to connect with customers because it almost always grows out of a spontaneous interaction. If you are an iPhone user, you can capture moments like this at your office or business at any moment by simply taking out your phone and engaging a customer or team member in conversation.
Remember: the strength of the message will always be more important than the quality of the production.
Lean into lunchtime conversations, vendor discussions, and sales talks. Get customers chatting about what they love about your product or service, then invite them to share with an audience. Most people love the chance to get in front of the camera and have their words played back to others.
By keeping your focus on communicating a strong message, you will connect with your customers in new, exciting ways. In addition, you’ll save a few marketing dollars while you’re at it, too.
At Goalpost Group, we help our clients break the cycle of bad marketing. Using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.
