Move From Busy to Taking Care of Business

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Busy Cult: Where to Go From Here

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In order to go from busy to taking care of business, we have a book in mind. We look to author Stephen Covey, who wrote “The 7 Habits of Highly Effective People”. Covey describes a mindset to adopt. One that will transform you from “busy” to taking care of business.

Covey’s Tips to Take Care of Business

1. Be Proactive in Your Business.

This doesn’t mean writing more to-do lists. It doesn’t mean attempting to plan ahead more than you already are. Covey is referring to a mindset built on proactive thinking, rather than reactive thinking. Instead of letting the situation control them, proactive people take charge and realize that you have control over yourself and your decisions.

2. Begin With the End in Mind.

This is essential to productivity. Avoid busywork in your business. Do this by setting a goal, and letting that goal drive your process.

3. Put First Things First for Your Business

Prioritize, prioritize, prioritize! If you’re a list-maker, evaluate what you have to do for your business. Then, decide what needs to be done first. Do that instead of attacking the list at random.

3. Think Win-Win.

When [dealing/working] with others, it’s important to [create] Win-Win agreements in your business. As a result, each party benefits from it. This is best achieved by entering discussions with courage and consideration of the other parties.

4. Seek First to Understand Then to Be Understood.

In other words, “Listen first, then speak.” Make an effort to understand what someone else wants before steam-rolling the conversation with your own concerns.

5. Synergize.

In essence, this means cooperating with others to make something great. In the words of Helen Keller, “Alone we can do so little, together we can do so much.” Proactive thinking, Win-Win seeking, and listening first all come together to make it possible to achieve something greater together than we would on our own.

6. Sharpen the Saw, i.e. Take Time to Recuperate.

Ignoring the needs of your body and mind in order to squeeze in another few hours on a project is a waste of time. There’s no trophy for running yourself ragged. Spending those extra hours taking care of yourself allows you to come back refreshed and work much more quickly and competently. Blurring the line of work-life balance serves only to create ineffective people prone to making mistakes and perpetuate the Busy Cult.

At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.


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