Is Your Website Leaving the Wrong Impression?
The clock is ticking – does your homepage make a lasting impression?
One of the first things that any customer is going to do when they hear about your business is visit your website.
This is where the majority of businesses make or break a sale, all under 30 seconds.
According to a 2021 customer survey, the average time a person spends on a website is 54 seconds. Not just the homepage, not just the product page – the entire website.
So, how do you make sure customers don’t click away without taking their next step?
Three ways to guarantee customers won’t click away from your site
1. Position your product or service as the solution to their problem.
Most of the time, people coming to your website only have a vague idea of what you do. One of the most important things to have on your main homepage is a clear, simple statement of what you do and who you offer it to. Run a laundromat? “We wash, dry and press your clothes so you can spend weekends with the kids.” Own a cake shop? “Custom cakes that dazzle guests and make party cleanup a breeze.” Put these words in large letters, center them on the page, and explain in simple terms how you can help.
2. Empathize with their problem
Customers are often frustrated and unhappy, but don’t understand how to fix the problem at hand. That’s where you come in. By speaking to their frustration and explaining how what you offer can bring clarity, you will generate emotional buy-in to your business.
3. Give the customer clear next steps.
Make the call to action (CTA) clear and accessible. Place it in the body of the page, at the top of the page, everywhere. Give your customer every opportunity to buy from you, rather than playing coy. If you want the sale, you need to ask for it, and CTA’s are the perfect way to drive customers past casual browsing into action.
At Goalpost Group, we strive to help every business maximize their impact through clear, compelling marketing messages. Get in touch with us today and experience what it feels like to have your website generate leads while you sleep.