Learn How to Build Your Platform in a Way that Attracts Customers
Your Business Needs a Platform
One of the costs of entry for doing business is having a platform, like a website or a social media account. All of these types of things that people can go to and know that you are a serious business, that you have something of value that you can provide to them.
It Comes First
The platform is extremely important, in fact, back when we started Goalpost Group, we thought that everything was about the content. However, we learned that until you get the platform right, people aren’t going to stay there long enough to read the content.
Creating a Successful Platform
One of the biggest problems that people have with their websites, is they spend the entire time talking about how great they are, how great the company is, instead of focusing on the problem of the customer. That is the number one thing that people get wrong on websites. We are here to tell you that if you are not talking about your customer’s problem on the top of your website, they are going to bounce. Make sure that you have the platform ready to welcome them in, to get them in the mindset that they are going to want to do business with you.
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