Every Business Has a Limit
Regardless of how big your Rolodex is, there’s always a limit to what you can do. The key is finding a way to create a force multiplier within your business. One of the things that I hear a lot of times from people, particularly people that have been successful over extended periods of time is, “I haven’t really done all that much outbound marketing, we haven’t really had to do that.” A lot of times that is extremely true, because you have good contacts, you have the trust of your customers, and you’re providing good value for them. All of that is fantastic stuff, but at some point, you hit the top, you hit the limit.
You need to create a force multiplier. The way that works is to find a way to show up in their feeds and in their email inboxes in a way that you are continuing to provide value even when you’re not there. This is critical to building value for your customers for the long term. If you can do that, you can make a significant change in your business and continue to grow it at a high level.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.