Are you treating your customers like a bad date?
Here’s a question: if you were trying to impress someone on the first date where would you take them? The New York Philharmonic, or to a suburban middle school band practice?
I’m willing to bet you’d go with the Philharmonic.
You would take every opportunity to impress a single person on a night out when the stakes are a good dinner and a few hours of quality time.
But, when it comes to marketing your business — something you’ve invested years, tears, sweat, and countless dollars into — are you applying the same level of dedication and detail?
In reality, your website, social media, and marketing materials are exactly like an untuned violin to your potential customers if you don’t have a comprehensive marketing strategy.
Strategy is the secret to breaking the cycle of bad marketing.
Zero strategy is the equivalent of asking your customers to sit through a middle school band practice. However, they deserve a proper night out.
A Facebook ad is not a marketing strategy.
Posting daily on Instagram is not a marketing strategy.
That is to say, doing ALL. THE. THINGS. is not a marketing strategy.
You need to apply the same level of attention to your marketing as someone trying to win over a first date. After all, that’s how you win the customer, create brand loyalty, and close the sale.
Break the cycle of frustration with marketing strategy
Have you been throwing dollars into your business? For example, paying for pay-per-click ads, job postings, organic search, and SEO-friendly blogs. Perhaps you’ve found yourself coming up empty month after month.
In short, your sales are at a standstill, morale is down, and your website needs something. You’re just not exactly sure what.
The frustration is real. After all, who wants to watch stacks of money get flushed away on ineffective hot-button shortcuts and blind shots in the dark?
You want to grow, but you won’t get there by à la carte marketing. Where you buy a website or whip up a Facebook profile and hope for the best. You’ve got to have the right tactics, set up the right way, to produce the right results.
All in all, the ONLY thing you truly need in your marketing plan is strategy.
All it takes is having a solid framework for your marketing. As a result, any tactic you do decide to implement will have a much higher chance of seeing a return.
Blog Series
In this new blog series, The Very Long, Overwhelming List of Marketing Things: What You “Should” Be Doing and What You Actually Need to Be Successful, we’ll go through each item on that long, overwhelming list of marketing tactics and dissect them thoroughly:
Wondering what you can expect? Here’s a preview of the subjects and secrets we’ll be sharing in the weeks and months ahead:
- Leveraging Instagram to create repeat customers and boost client engagement online
- The importance of video media as a notch in your marketing belt
- Influencer marketing, and how to make it work for you
- How to build a commanding leadership presence on LinkedIn
…. And so much more.
So, bookmark this page, follow us on social media (links below), and remember: all your marketing efforts will sound like a middle school band practice if you don’t have the marketing strategy in place to make them harmonize.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.
Watch on YouTube now.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.
