Have you ever heard the phrase, “A picture is worth a thousand words”?
If that’s true, 3D tours are worth ten thousand.
In 2022, 67% of people want more businesses to offer virtual tours. Industries have adapted by bringing the experience of an in-person walk-through tour directly to customers’ homes.
3D tours allow users to experience the details and scope of an environment. That is, without ever having to set foot in it. This immersive experience helps a customer familiarize themselves with a place or product while interacting with it in a socially distanced way.
Not sure if virtual tours are right for your industry? Here are some of the most common questions about virtual 3D tours, answered.
Which businesses should use a virtual tour feature?
In short, all of them.
Virtual tours are wildly popular among housing and architecture businesses. Though, you don’t need to be a real estate tycoon to reap the benefits of a 3D walkthrough.
Any business with a central operation point — art studios, hotels, greenhouses, print shops, dog kennels, bakeries, and more — can create a virtual tour to help customers get a feel for what to expect when they enter the building.
Still in doubt? Customers aged 18 to 34 are 130% more likely to book a place if there is a virtual tour. If your business has something to market in basic photographs, it’s time to digitize them into 3D.
What kind of people take virtual tours?
Any person who lands on your website wanting to learn more is likely to interact with a virtual tour feature.
New research shows that customers spend 5 to 10 times longer on websites with virtual tours, giving you even more time to convince them why your business is the right choice.
3D tours are great because they have a very low barrier to entry. Regardless of age, skill, or computer savviness, people can engage with the feature and feel capable doing so. This level of accessibility promotes a sense of confidence and helps customers form positive associations with your brand. It also educates them in a fun, feel-good way.
How can I create a virtual tour?
A simple Google search will yield dozens of online platforms where virtual tours can be created. However, the the reality is if you have a smartphone with a working camera, you can put together a digital tour right now.
From a basic, uncut video walkthrough to a more streamlined 3D experience, virtual tours simply require a device for filming video. Online platforms like Asteroom will deliver businesses a media kit with everything they need to film a tour for as little as $109, while bigger companies might consider investing in professional videography with a DSLR camera.
Masterclasses exist for people looking to learn the tricks of the trade — but at the end of the day, your customers just want to see your facility, even if it doesn’t include bells and whistles.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.