Video Marketing: How to Get Started

How to Get Started Using Video Marketing to Grow Your Business

If a picture is worth a thousand words, a video is worth a hundred thousand words. 

Dynamic, informative, and easy-to-digest video media has become the number-one way customers prefer to learn about a product. In fact, 72% of customers shared they would rather watch a video than engage with any other form of marketing.

In this article, we’ll look at reasons why video should be a core part of your marketing strategy. There are four ways you can begin implementing video marketing today.

Video marketing doesn’t have to be expensive

For many business owners, the word “video” automatically conjures up images of hundred-dollar bills. Videography can be a costly investment into your marketing — but it doesn’t have to be. In fact, the device you’re reading this article on may have everything you need to film a high-quality video.

If you own an iPhone or some other smartphone, the video function is a great place to get started. You can start filming and editing engaging, informative content.

In addition to their versatility and low barrier for entry, videos help boost SEO. A webpage that contains copy and an educational video is much more likely to surface first in Google search. As a result, potential customers will be funneled directly to your website. 

Are you ready to take the leap and dive headfirst into the world of video marketing? Here are four easy ways to begin creating high-quality content for your business immediately. 

1. Customer testimonials

Firstly, most customers love the opportunity to get in front of the camera. Especially when it means their words and stories get featured in a marketing campaign. If you have a series of glowing reviews or success stories as the result of using one of your products, invite those customers to be a part of a video campaign talking about that product or service.

Depending on your budget, the production value could include in-studio filming time. or you could simply request each person to submit a short video testimonial recorded on their personal device and stitch them together to tell a story. Feature this video in your next email blast, product page, or social media post!

2. Product reviews

There’s no better marketing tool than a happy customer testimonial. According to, nearly 89% of people (9 out of 10) take the time to read reviews before purchasing a product.

Capitalize on this knowledge by gathering a handful of your products and film a series of short videos showcasing the unboxing process, general product assembly, and usage best practices. 
Have a variety of the same type of product? Whip up a “Top 5” video and include direct product links in the video description. Better yet, include these short videos as part of the product description on your company’s website.

3. How-to videos

Have a product that customers find confusing or unclear? Does your call center frequently field calls asking for assistance putting together or customizing a certain product? Take advantage of video by filming a walk-through of how to order or use that product.
How-to videos are evergreen content that inform customers and potential buyers while minimizing the burden on customer service representatives to explain how to use an item. Better yet, a clearly demonstrated how-to will help the customer envision themselves with the product, encouraging them to complete the sale.

4. Product trailers

Similar to a how-to video, a product trailer is a short highlight reel of the product’s best features. Trailers give customers an opportunity to view the product from a variety of angles, see it in use, and get an understanding of the general design.

Trailers are a great idea for businesses who are announcing a new product, an upgraded product, or who want to highlight a specific, dynamic feature that connects better visually than in text. 

In the end, whichever format of video you choose, you will be making a connection with your customers. In fact, in ways that help inspire buying confidence and ultimately, position you as the authority in your field.

Watch on YouTube.

At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.


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