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How To Use the StoryBrand Framework In Your Marketing Message

How to Use the StoryBrand Framework In Your Marketing Message

Why You Should Use StoryBrand

StoryBrand is a powerful framework for creating a clear and compelling marketing message. By using the StoryBrand framework, you can clearly communicate the unique value of your product or service and help potential customers understand how it can solve their specific problems.

The StoryBrand framework is based on the principles of storytelling and is comprised of seven key elements: the hero, the guide, the goal, the plan, the call to action, the unique value proposition, and the brand promise.

The Hero

The hero of your story is the customer. They are the person who is facing a problem or challenge that your product or service can help solve. It’s important to understand who your ideal customer is and to clearly define their pain points and struggles in your marketing message.

The Problem

The hero’s problem is the center of a good marketing message. When you can identify and clearly describe the problem, the hero can then connect with the solution you are offering.

The Guide

The guide is the person or company that offers the solution to the hero’s problem. This is where you, the business owner, come in. The guide is the one who has the knowledge and expertise to help the hero overcome their struggles and achieve their goal.

The Plan

The plan is the specific steps that the hero must take in order to achieve the goal. This includes the specific features and benefits of your product or service and how it will help the hero achieve their goal. It’s important to be clear and concise in your messaging so that potential customers understand exactly what they will be getting from your product or service.

The Call to Action

The call to action is the step that you want the hero to take after they have learned about your product or service. It could be to sign up for a free trial, make a purchase, or fill out a contact form. The call to action should be clear, direct and easy to take.

Success

The hero has to want to achieve something. There has to be an aspiration and that aspiration needs to be painted clearly so that the Hero can imagine themselves achieving it. It is essential to communicate the specific outcome that the hero can expect from using your product or service. This will help potential customers understand the value of what you’re offering and how it can help them achieve their desired outcome.

Failure

Failure is often overlooked as part of messaging, but it is critical. What happens if you do not take the action that is needed to win the day? Without steaks the story is not compelling and the cost of inaction must be clear. 

Using StoryBrand in Your Marketing

By using the StoryBrand framework, you can create a clear and compelling marketing message that will help potential customers understand how your product or service can solve their specific problems.

To integrate the StoryBrand framework into your marketing message, start by identifying your ideal customer and their specific pain points and struggles. Then, create a message that clearly communicates how your product or service can help them overcome these struggles and achieve their desired outcome.

Next, develop a clear and specific plan that outlines the steps that the hero must take in order to achieve their goal. Be sure to highlight the specific features and benefits of your product or service and how they will help the hero achieve their goal.

Include a clear and direct call to action that encourages the hero to take the next step with your brand. Make it easy for them to understand what actions they need to take and what results they can expect.

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