A surgeon would never show up to a surgery without a scalpel. A carpenter would not begin building a deck without a saw. A mechanic would not start working under the hood without his pneumatic tools. Yet far too often, those in sales walk in and out of appointments with nothing but their wit and a smile.
In reality, salespeople should be well-equipped with a very specific toolset. They need to possess a coherent message, a well-defined value proposition, a good working knowledge of their competitors’ offerings with corresponding key differentiators, and a digital pitch that can be used to disseminate their message to the organization’s other stakeholders.
What is a Sales Toolbox?
This sales toolbox, in the hands of a decent salesperson, can be extraordinarily effective. Your sales strategy would benefit from having a sales toolbox. Especially in overcoming the greatest hurdle in the B2B sales: multiple stakeholders. Yet, the thing most some salespeople can come up with is a muddled message, a vague value proposition, limited knowledge of the competition without much differentiation, and the hope that their potential client will do a better job selling to internal stakeholders then they can.
Goalpost Group specializes in the development of the Sales Toolbox in order to Arm Your Champion. Regardless of what is in your toolbox today, we can help you. We will sharpen and improve your messaging, value proposition, your competition matrix, and differentiators, and create your digital pitch.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.
