Your US sales are growing, and you are ready to expand overseas to increase sales by upwards of 30-50%. Time to conquer the world! B2B trade shows are scheduled in Europe, Latin America, and the Middle East and soon you will be meeting with distribution from around the globe. The problem: you do not have a plan. Some of these markets are ideal for you while some should be lower priorities. You are now on a path to use tons of time and money only to get into weak countries while diluting your ability to focus on priority regions.
To avoid this, you need to have an objective scoring method for import volume, IP risk, landed costs, competitive forces, exchange rate, and resonance to your value proposition. Goalpost Global arms companies to accelerate long-term profitable international sales, all while giving you a proven plan to avoid the mistakes that could wipe it all away.
