We can smell your sales pitch before we’ve even opened your email
…and so can your customers. You want to be memorable, but in a good way. Your customers are over it with your hard sells. The second they sense a pitch coming, they scroll faster than you can say “limited time offer.” Stop pushing products every five minutes and show up with worthwhile content.
Engagement Cycle? Sounds made up, but I swear it’s not.
The Engagement Cycle is less “look at me!” and more “here’s something you can use.” It’s a simple, repeatable loop that builds trust and familiarity by giving your audience what they want and need: useful, interesting, entertaining content.
Step 1: Know What Makes Them Click
Literally. Track what they’re asking, where they’re stuck, and what they’re clicking on. This isn’t guesswork—it’s customer research without the focus group budget.
Step 2: Give Them Something Worth Reading
Swap the sales pitch for real help. Share quick tips, blogs (like this one), answer common questions, or post something that entertains. Nobody unsubscribes because a brand made them laugh, they unsubscribe because you made them yawn.
Step 3: Show Up Where They Hang Out
Your customers already spend time on social feeds, email, or your blog. Drop your best content there so you’re part of their daily scroll rather than an interruption.
Stick to the 80/20 Content Rule
80% helpful, 20% promotional. Earn the right kind of attention with what your customers need, then sprinkle in what you sell. This balance builds trust and engages your audience. (onlysocial.io)
Be the Guide, Not the Star
That’s right, you’re not the most important person in the room. You’re the advisor to the most important person in the room. No one likes a show off, but they do want a partner who knows the way. Help them win, and they’ll not only remember you, they’ll come back next time.
Practical Ways to Stay Present
- Be Consistent: Check in and maintain contact through newsletters or social media updates. A quick touchpoint is better than radio silence.
- Make it Personal: Tailor content to specific customer segments or preferences, so your attention is individualized.
- Stay Friends: Ask for feedback – it keeps the conversation going.
Watch What Works
Keep an eye on metrics like engagement and shares. And when you hit on a topic that lands, do more of it.
The Bottom Line; Be Smart, Not Pushy
You don’t have to be loud. You just have to be there.
If your only move is pitching, people tune out. But when you show up with something worth their time—something helpful, useful, or even a little entertaining—they start to pay attention. They remember you. And when they’re ready to buy, they don’t Google. They go straight to you.
Consistency builds trust. Relevance keeps you in the running. Start doing both.
When your expertise can be trusted, customers will stick around. So when they’re ready to buy, you’ll be the go-to. Stay top-of-mind by being helpful—not pushy.
Shall we recap?:
- Guide, don’t grandstand.
- Be helpful before you sell.
- Blogs, emails, videos, posts—stay in their feed.
- 80% value, 20% promotion. (Math even marketers can do.)
- Want them to buy? Stay worth remembering.
