Why Local Print Shops Are Losing Customers to Online Competitors
In today’s digital world, local businesses are ordering print materials online without realizing the benefits of working with a trusted local printer. This is costing print shops valuable sales and long-term customers.
The key to success in the print industry is owning the title of “print partner” in the mind of your ideal customers before they need a project completed. But if they don’t know who you are or why you’re better than online alternatives, they’ll go elsewhere.
At the same time, many print businesses struggle with marketing that is inconsistent, hard to manage, and ineffective at keeping them top-of-mind. Business owners are too busy running day-to-day operations to figure out websites, email campaigns, or social media. The result? Your shop stays invisible, and customers go to someone else.
The 3-Step Plan to Market Your Print Business Effectively
At Goalpost Group, we help print businesses take control of their marketing and become the go-to choice in their community. Instead of trying to do everything, we help you focus on what actually drives sales, repeat business, and strong brand recognition.
✅ Step 1: Clarify Your Message
Using the StoryBrand framework, we simplify your marketing so customers instantly understand what you do and why they should choose you.
- Create a clear brand script that makes your value obvious.
- Position your shop as the trusted guide, helping customers succeed.
- Develop consistent messaging across your website, emails, and social media.
✅ Step 2: Optimize Your Digital Presence
Your website, email marketing, and social media should work together to bring in leads, not just look good.
- Upgrade your website to reflect your expertise and make ordering easier.
- Improve SEO so customers find you when they search for printing services.
- Set up a lead-generating PDF to convert website visitors into paying customers.
✅ Step 3: Automate & Execute
We use AI-powered tools and email automation to keep customers engaged while you stay focused on running your business.
- Set up automated email campaigns to bring customers back for repeat orders.
- Use AI to create consistent, high-quality marketing content.
- Develop a sales funnel to convert new leads into loyal customers.
The Future: Your Print Business is Growing and Thriving
By the time you return to the Next Level Meeting next year, your print business could be:
✔ Top-of-mind for local customers because your brand is everywhere.
✔ Generating more repeat business with a marketing system that keeps customers engaged.
✔ Earning bigger and better contracts because your messaging positions you as the trusted local print expert.
Take the First Step Today
You don’t have to figure this out alone. Schedule a strategy session with Goalpost Group, and let’s build a marketing plan that actually works.
📞 Call us today at (517) 331-5561 or visit GoalpostGroup.com to get started.
