Having an internal advocate can be an amazing thing. A person who is willing to be a champion for you in some way can truly help you. For example, they can open doors, get a product or offering considered, or even get you a job. However, having someone ready to go to battle for you within their organization can be dangerous for them.
Every organization has stakeholders with different objectives and varying political currencies. This is why people are often hesitant to promote ideas, people, or products within their organization even if they think highly of them. They may be forced to expand political capital or move contrary to the objectives of other stakeholders. And, as the picture to the right demonstrates, the armor they possess may not cover their rear end. As someone in need of a champion, it is crucial to make that person look good. Additionally, it should cost them as little political capital as possible by arming them properly.
Work With Goalpost Group to Arm Your Champion
To arm a champion of this nature, you must provide them with the tools necessary to represent you in an authentic and objective way. They will help you overcome your greatest hurdle in the B2B sales when you help them.
Goalpost Group works with companies to create the Sales Toolbox needed to arm your champion. We provide a digital version of your message. This includes your knowledge, value proposition, and passion. Your champion can then pass these on to all potential stakeholders, while remaining completely objective.
At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.
