A Look at Color Psychology in Logo Design

color psychology and design

What is Color Psychology?

Color psychology. Ever heard of it? It can serve a great purpose in your branding and logo design. As humans, color helps us feel and communicate. In fact, colors can play a great role in how your products sell. Here at Goalpost Group, when we begin logo design we stick to black and white only. This is to ensure that our design stands on its own, without the distraction of colors. Any type or combination of colors can bring a new and different meaning to your design. Not only alone, but in juxtaposition with others. We’ll select swatches for your business and develop a palette for you. In addition, we’ll make sure to reinforce everything great about your brand and the way you do business. 

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At Goalpost Group, we help our clients break the cycle of bad marketing using strategy, structure, and killer content that drives sales and wins the day. Get in touch with a member of our team to learn more about how we can help transform your marketing.


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