Color psychology. Ever heard of it? Color psychology can serve a great purpose in your branding and logo design. Here at Goalpost Group, when we begin logo design we stick to black and white only to make sure our design stands on its own without the distraction of colors. Any type or combination of colors can bring a new and different meaning to your design, not only alone, but in the juxtaposition with other colors. As we select swatches for your business and develop a color palette, we make sure to reinforce everything great about your brand and the way you do business.