goalpost group logo
Schedule a call

12 ways Implementing AI-generated content into your digital marketing strategy requires a team

AI generated content

It’s no secret that AI can generate all kinds of content for your marketing needs. The trick is, well, actually using it. The other trick is making sure it fits with your brand’s vibe. And that’s when having a marketing team to cultivate, perfect, and ultimately implement all that AI-generated content effectively comes into play.

Quantity was never the issue, it’s a question of quality. And relevance. And effectiveness, and like 50 other “-nesses” that make sure your audience doesn’t take one look at your content and think “I’ll bet AI made that.” And what makes sure your AI-Generated, StoryBranded content stays on track? Humans. Humans who have a knack for marketing.

With that in mind, here are 12 things a marketing agency will think about before you do:

1. Define Clear Objectives 
  • Determine the purpose of the generated content: lead generation, brand awareness, engagement, or conversions.
  • Set measurable KPIs (e.g., click-through rates, engagement, or sales).
What do you want to tell people?  And what do you want to get from it?
 
2. Personalize for Your Audience 
  • Use audience segmentation to tailor content based on demographics, behaviors, and preferences.
  • Customize the tone, style, and format to resonate with specific audience segments.
Who’s going to see this? And will they like it when they do?
3. Maintain Brand Consistency 
  • Ensure the generated content aligns with your brand voice and values.
  • Use prompts and guidelines that reflect your brand personality to maintain consistency.
If you’ve ever tried DIY marketing, you know this is harder than it sounds.
4. Leverage A/B Testing
  • Test different variations of AI-generated content (e.g., headlines, images, CTAs) to identify what performs best.
  • Monitor results and refine the content based on data insights.

You don’t have time for this. But while you’re throwing everything at the wall to see what sticks, picture “everything” as your time and money, and notice how much of both you’re wasting. You know who does have time for this? Surprise, it’s GoalPost.

5. Integrate Across Channels
  • Distribute the content across multiple platforms, such as social media, email marketing, blogs, and ads.
  • Tailor the content format to each platform (e.g., short videos for social, detailed posts for blogs).
Ever hear the phrase, “The Devil is in the details?” Well, whenever you see the words “multiple” or “tailor”, it’s code for there are a million details. And those add up, fast.)

6. Enhance Content Quality
  • Use AI to generate drafts but refine and optimize them manually for accuracy, creativity, and human touch.
  • Incorporate visuals like infographics or videos to enhance engagement.
Yes, AI is amazing to the point of “it’s almost like a human made it”, but you can still tell, a human very much did not make that. And if you’re spending hours trying to make a robot sound like a human, you’re not exactly optimizing your skill set, are you?
 
7. Optimize for SEO
  • Use AI to generate keyword-rich blog posts, product descriptions, and meta tags to improve search engine rankings.
  • Regularly update content to maintain relevance.
Never thought of that, did you.

8. Focus on Engagement
  • Use AI to craft engaging email subject lines, social media captions, and interactive quizzes or polls.
  • Respond to comments or questions using AI-assisted suggestions while maintaining a human touch.

AI is a place to start, a place to inspire, a place to collaborate and improve. It’s not plug-and-play.

9. Track Performance Metrics
  • Use analytics tools to monitor how AI-generated content performs.
  • Focus on metrics like engagement rates, time spent on page, and conversions.
I mean, you could just generate a mountain of content and blame AI when it doesn’t go viral. Or, –and hear me out– you could do it the right way.

10. Experiment and Innovate
  • Continuously test new formats, styles, and strategies with AI-generated content.
  • Leverage AI tools to identify trends and adapt your content to stay ahead.
Yes, AI-generated content is useful, and it can be beneficial. It’s just not the entire answer.

11. Combine AI with Human Expertise
  • Pair AI-generated content with human creativity to craft compelling stories and campaigns.
  • Use AI for efficiency and human oversight for authenticity.
Teamwork makes the dream work. Let AI handle the basics, and humans add the flourish. Humans are great at flourish.

12. Respect Ethical Guidelines
  • Disclose when content is AI-generated to maintain transparency.
  • Avoid misleading or overly automated interactions that could harm your brand reputation.
Probably this should go without saying, but you might not be human so we’re saying it.
 

The takeaway? Collaboration. Humans are flawed and relatable. AI is really good at content output in a big way. Together they make great digital marketing that will lead to your success.

By combining these strategies, you can maximize the value of AI-generated content in your digital marketing while maintaining authenticity and audience trust. AI is a powerful tool, but its potential is best unlocked with human collaboration. A marketing team bridges the gap between technology and creativity, ensuring your website communicates a compelling story that resonates with your audience and drives results.

Share:

More Posts

Why Marketing?

Marketing: From Relationship Building to Business Growth Many business owners hesitate to invest in marketing, not because they’re against it, but because they’ve already achieved