There are 5 primary parts to a digital platform: software selection, content planning, content modules, mobile/cloud, and hosting. All of these have individual risks and considerations when it comes to privacy.
When it comes to the global cyber security landscape threats are continuing to increase. Hackers are utilizing the latest technologies to act out their malicious attacks. With more and more data being stored digitally the increase in an attack and a breech is on the rise.
At Goalpost Group we often get asked exactly what it is that we do. The simple answer is that we move anything out of your way that is keeping you and your company from looking your absolute best. Whether that be moving a literal bag of mulch at your video shoot, redesigning your web page, expanding your customer engagement, or equipping you with an entire photo library, we are here to give you the support your company seeks.
Jennifer from the Goalpost Group explains the importance of color psychology in logo design.
For this, we look to author Stephen Covey, who wrote a book entitled “The 7 Habits of Highly Effective People”. Covey describes a mindset to adopt that will transform you from “busy” to taking care of business. Here are his tips:
Every busy person must understand 3 things in order to break the cycle and ditch the cult. This may seem like tough love, but the only way to stop being “busy”, clear your mind, and start working productively is to take a step back and acknowledge a few hard truths.
Some people get a rush from being busy. The narrowly-met deadlines, the endless emails, the piles of files needing attention on the desk, the frantic race to the meeting — what an adrenaline buzz! The problem is that an “addiction to busyness” rarely means that you’re effective, and it can lead to stress. Instead, try to slow down, and learn to manage your time better.
Every business leader wants their team to be as productive as possible and get it done. No effective leader likes to waste their time micromanaging. In fact, my ideal employees work out what needs to be done based off of nothing more than the ideas I bring them. But there’s one thing that constantly stands in the way of productivity and often causes the entire company to grind to a halt. It’s an unnecessary virus within many organizations and if not kept in check, it will run rampant. It’s what I call the “Busy Cult”.
The Engagement Cycle is something that most sales people believe begins when they pick up the phone. In reality, 70% of the job of sales happens before that initial conversation ever occurs. The Engagement Cycle includes both the inbound and outbound engagements that you can have with your customer.
We operate in the knowledge economy where in the consumer’s eyes, what we know may be more important than what we sell. People are searching for meaning, understanding, and connection. Companies that can shed light on mission and purpose while fostering an ongoing connection with clients will succeed. This is where content marketing comes into play. The challenge is not simply creating content. Rather, the challenge lies in creating a variety of content that is relevant and engaging. Fostering a content culture within a business requires creating and sustaining a rapid generation of high-quality content.
You aren’t the only company that does what you do – so how will you be heard in a sea of marketing noise?
Most companies think they understand what information people find important. However, marketing is surprisingly primordial and our brains are constantly working to filter out information that is not related to a steady income, a home, relationships, and/or a sense of purpose. If your message doesn’t immediately offer a solution to one of these, it will naturally be filtered out and ignored. So, how do you avoid being ignored? Stop wasting resources on ineffective marketing noise and clarify your message.
The message that Congress is sending in this legislation is clear, the time to transition to direct digital detector technology (DR) is now if you have not doe so already.
Most marketing and consulting companies will tell you that social media is all about sending eyeballs to your site, and there is "some" validity to that. What Goalpost sees very clearly is that in B2B marketing the reality is that the number of eyeballs you actually need to get to become an influencer in your particular market segment is actually pretty small. With the right strategy and the right content you can leverage even a small team to reach the key people of an entire market segment organically and in a powerful way.
As adults we’ve learned to tell left from right. So too has the Goalpost Group learned right from wrong when it comes to web content and design. Companies are failing across the globe, and the Goalpost Group knows why.
Businesses struggle with keeping millennials satisfied at their jobs, and are left wondering: what will it take to get them to stay? Will creating a content culture engage Millennials enough to make them invest in your business for the next 10 years?
What came first, the chicken or the egg? In branding, the Goalpost Group thinks the chicken has to come first. Here’s why...
Do you value your website as a marketing tool? Your website should represent a face to face meeting with anyone who finds you Online... a virtual shaking of hands and an introduction that sets the tone and manages the expectations of potential clients that want to be impressed.
Outpatient facilities that help customers navigate away from high cost healthcare will win. Actually they could lose, because the system is built to be inefficient. They can, and SHOULD win if three pillars of healthcare come together, but they need some help.