Protect Your Data: How to Avoid a Breach

Comment

Protect Your Data: How to Avoid a Breach

When it comes to the global cyber security landscape threats are continuing to increase. Hackers are utilizing the latest technologies to act out their malicious attacks. With more and more data being stored digitally the increase in an attack and a breech is on the rise. 

Comment

We are in the business of making your company look good

Comment

We are in the business of making your company look good

At Goalpost Group we often get asked exactly what it is that we do. The simple answer is that we move anything out of your way that is keeping you and your company from looking your absolute best. Whether that be moving a literal bag of mulch at your video shoot, redesigning your web page, expanding your customer engagement, or equipping you with an entire photo library, we are here to give you the support your company seeks.

Comment

What You Need to Know  About Privacy Policies: Is Your Business at Risk?

Comment

What You Need to Know About Privacy Policies: Is Your Business at Risk?

Across the globe, regulations exist that require companies of all kinds to state privacy policies in order to protect their citizens. The most recent of these regulations, the EU General Data Protection Regulation (GDPR), took effect in May of 2018 and affects any business that collects personal information from any European citizen. Regulations in other countries state similar rules. Because of the global nature of the Internet, you MUST have a privacy policy stated on your website it you collect any personal information from website visitors. Additionally, many third party services require you to state a privacy policy before using their services.

Comment

Busy Cult: Where to go from here

Comment

Busy Cult: Where to go from here

For this, we look to author Stephen Covey, who wrote a book entitled “The 7 Habits of Highly Effective People”. Covey describes a mindset to adopt that will transform you from “busy” to taking care of business. Here are his tips:

Comment

Common “Busyness” Pitfalls to Avoid

Comment

Common “Busyness” Pitfalls to Avoid

Some people get a rush from being busy. The narrowly-met deadlines, the endless emails, the piles of files needing attention on the desk, the frantic race to the meeting — what an adrenaline buzz! The problem is that an “addiction to busyness” rarely means that you’re effective, and it can lead to stress. Instead, try to slow down, and learn to manage your time better.

Comment

The Ten Facets of “Busyness”

Comment

The Ten Facets of “Busyness”

Every business leader wants their team to be as productive as possible and get it done. No effective leader likes to waste their time micromanaging. In fact, my ideal employees work out what needs to be done based off of nothing more than the ideas I bring them.  But there’s one thing that constantly stands in the way of productivity and often causes the entire company to grind to a halt. It’s an unnecessary virus within many organizations and if not kept in check, it will run rampant. It’s what I call the “Busy Cult”.

Comment

The Never-Ending Cycle You’ll Actually Appreciate

Comment

The Never-Ending Cycle You’ll Actually Appreciate

The Engagement Cycle is something that most sales people believe begins when they pick up the phone. In reality, 70% of the job of sales happens before that initial conversation ever occurs. The Engagement Cycle includes both the inbound and outbound engagements that you can have with your customer.

Comment

Keeping Up With the Content

Comment

Keeping Up With the Content

We operate in the knowledge economy where in the consumer’s eyes, what we know may be more important than what we sell. People are searching for meaning, understanding, and connection. Companies that can shed light on mission and purpose while fostering an ongoing connection with clients will succeed. This is where content marketing comes into play. The challenge is not simply creating content. Rather, the challenge lies in creating a variety of content that is relevant and engaging. Fostering a content culture within a business requires creating and sustaining a rapid generation of high-quality content.

Comment

The Secret Ingredient to Successful Marketing

Comment

The Secret Ingredient to Successful Marketing

Most companies think they understand what information people find important. However, marketing is surprisingly primordial and our brains are constantly working to filter out information that is not related to a steady income, a home, relationships, and/or a sense of purpose. If your message doesn’t immediately offer a solution to one of these, it will naturally be filtered out and ignored. So, how do you avoid being ignored? Stop wasting resources on ineffective marketing noise and clarify your message.

Comment

Social Sanity – The Value of Social Activities

Comment

Social Sanity – The Value of Social Activities

Most marketing and consulting companies will tell you that social media is all about sending eyeballs to your site, and there is "some" validity to that. What Goalpost sees very clearly is that in B2B marketing the reality is that the number of eyeballs you actually need to get to become an influencer in your particular market segment is actually pretty small. With the right strategy and the right content you can leverage even a small team to reach the key people of an entire market segment organically and in a powerful way.

Comment

Left from Right in Web Marketing

Comment

Left from Right in Web Marketing

As adults we’ve learned to tell left from right. So too has the Goalpost Group learned right from wrong when it comes to web content and design. Companies are failing across the globe, and the Goalpost Group knows why. 

Comment

Is Your Company Vanilla?

Comment

Is Your Company Vanilla?

Do you value your website as a marketing tool? Your website should represent a face to face meeting with anyone who finds you Online... a virtual shaking of hands and an introduction that sets the tone and manages the expectations of potential clients that want to be impressed. 

 

Comment